UV Index – Unresponisve Media
Superliquidato (SPRLQDT) Gallery / CLUJ-NAPOCA (Romania)
10.12.2015 – 31.01.2016

SPRLQDT Gallery is pleased to announce its participation as embassy of The Wrong (again) – New Digital Art Biennial 2015/2016. In conjunction with the biennial, the gallery presents UV Index - Unresponsive Media, an exhibition that brings together more than 25 young international artists relevant for the contemporary digital art scene. The exhibition is simultaneously opened to both Romanian and international audience due to an online network connecting all the pavilions and embassies participating.
The purpose of the UV Index is to help people effectively protect themselves from UV magic radiation. The calculation method, represented as standard colors and graphics in visual media, is yet subjected to error. While invisible to the eye and effective in the physical space, ultraviolet radiation is the object of an index based on formulas of calculation that cannot be expressed in pure physical units.
Inspired by the abstract qualities of the UV Index, Unresponsive Media explores the tensions between the materials and techniques used by artists to produce a work, and the tools used to store and deliver the information or data. Because these are often inflexibile and unadaptable to the format being displayed – they become Unresponsive Media. The works approach various ways to relate sound and image by means of the contrast between what is contingent and what we view as computational rules we accustom to. The multiple interactions and definition of working tools beyond binary use-presence or function-integration relations generates presence and expression. They propose dislocations, errors, glitches and interventions upon interfaces. By fragmenting and distorting the fluidity of the visual language, narrations are generated that reflect various situations at the edge of the physical and the digital. In a significant combination, open to play in its various forms of inhabiting the ordinary, using computer technologies and the Internet as means of expression gives us an idea of the way digital tools and play can create dream worlds and abstract audio-visual environments.
The aesthetics and various approaches in the works comprised in this exhibition call for focused attention/viewing, opposed to the distracted viewing characteristic of mainstream information distribution channels. This is the main objective of Undervolt&co, a platform for experimental video artists initiated by the curators of this exhibition, Yoshi Sodeoka, Johnny Woods and Rea McNamara. Their project aims to support the development of video art and a rethinking of the way video art is distributed, in order to allow for creative approaches and models that can stimulate audiences and their participation.

Curated by Yoshi Sodeoka, Johnny Woods and Rea McNamara
Photography credit and courtesy of Roland Váczi and Superliquidato (SPRLQDT) Gallery

The Wrong (again) – New Digital Art Biennial is happening online but also offline. Divided into more than 50 online pavilions, virtual spaces in which selected works are exhibited, including several ongoing pavilions open to public participation, and a network of more than 40 IRL embassies around the world. A team of +80 curators have been working, some of them for more than 12 months to research, select and feature what they believe is best of the best in the new digital art scene today. More than 500 artists are to be officially participating and several hundreds are expected to apply and participate in the open pavilions until the end of the event. The Wrong is the only free biennial event that is fully accessible both to participate and to attend, and everything is just one click away.
The Wrong’s mission is to create, promote and push positive forward-thinking contemporary digital art to a wider audience worldwide through a biennial event that gathers the best art selected by the best, while embraces the young talents of today’s exciting digital art scene.

Participating Embassies: Transfer (Brooklyn), University of the Art (Philadelphia), UMASS Student Union Gallery (Amherst), Nootropic Automat (New Orleans), PDX Hackerspace (Portland), Noisebridge (San Francisco), Great Wall of Oakland (Oakland), Xpace Cultural Centre (Toronto), Vivo Media Arts Centre (Vancouver), La Casa Encendida (Madrid), Bilbao Arte (Bilbao), Hangar (Barcelona), Plutón CC (Valencia), Arebyte Gallery (London), Galerie Charlot (Paris), Gerrit Rietveld Academie (Amsterdam), Ateliers Quatrepourcent (Nancy), Scatolabianca (Milan), WOWA (Rimini), Digital3mpire (Düsseldorf), Interface Cultures LAB (Linz), In de Ruimte (Ghent), Hacklab01 (Zagreb), Inquiry Inc (Osijek), Lampa Studio (St. Petersburg), ETAJ (Novossibirsk), Superliquidato (Cluj-Napoca), Space Debris (Istanbul), AUS College of Art and Design (Sharjah), El Museo Universitario del Chopo (Mexico DF), LaGun (Ciudad Juarez), Mirante (São Paulo), Federal University of Espírito Santo (Vitória), NNM Studio (Lima), Espacio Pla (Buenos Aires), Universidad Nacional de las Artes (Buenos Aires), Taller Monstruo (Santiago de Chile), Intelligentsia Gallery (Beijing), OMNI space (Bandung), Our Monster (Seoul), Hobotechno Studios (NewCastle) and Fort Delta (Melbourne).